diff --git a/pymage/internal/build/build.go b/pymage/internal/build/build.go
index 1369f9a..8db1f73 100644
--- a/pymage/internal/build/build.go
+++ b/pymage/internal/build/build.go
@@ -405,28 +405,44 @@ func mergeEnv(base []string, layout wheel.Layout, extra []string) []string {
 		}
 		env[k] = v
 	}
-	for _, kv := range base {
+
+	// PYTHONPATH is a path list, so we accumulate contributions (site-packages
+	// first, then base, then extras such as the app's "/app/src") rather than
+	// letting a later source overwrite it.
+	pythonPath := []string{site}
+	addPyPath := func(v string) {
+		for _, p := range strings.Split(v, ":") {
+			if p != "" {
+				pythonPath = append(pythonPath, p)
+			}
+		}
+	}
+	apply := func(kv string) {
 		k, v, _ := strings.Cut(kv, "=")
+		if k == "PYTHONPATH" {
+			addPyPath(v)
+			return
+		}
 		set(k, v)
 	}
 
+	for _, kv := range base {
+		apply(kv)
+	}
+
 	if existing, ok := env["PATH"]; ok && existing != "" {
 		set("PATH", bin+":"+existing)
 	} else {
 		set("PATH", bin+":/usr/local/bin:/usr/bin:/bin")
 	}
 	set("VIRTUAL_ENV", prefix)
-	if existing, ok := env["PYTHONPATH"]; ok && existing != "" {
-		set("PYTHONPATH", site+":"+existing)
-	} else {
-		set("PYTHONPATH", site)
-	}
 
 	for _, kv := range extra {
-		k, v, _ := strings.Cut(kv, "=")
-		set(k, v)
+		apply(kv)
 	}
 
+	set("PYTHONPATH", strings.Join(dedupe(pythonPath), ":"))
+
 	out := make([]string, 0, len(order))
 	for _, k := range order {
 		out = append(out, k+"="+env[k])
@@ -434,6 +450,20 @@ func mergeEnv(base []string, layout wheel.Layout, extra []string) []string {
 	return out
 }
 
+// dedupe returns s with duplicate entries removed, preserving first-seen order.
+func dedupe(s []string) []string {
+	seen := map[string]bool{}
+	out := s[:0]
+	for _, v := range s {
+		if seen[v] {
+			continue
+		}
+		seen[v] = true
+		out = append(out, v)
+	}
+	return out
+}
+
 func history(createdBy string) v1.History {
 	return v1.History{
 		Created:   v1.Time{Time: epoch()},
diff --git a/pymage/internal/build/build_test.go b/pymage/internal/build/build_test.go
index 4c23424..ee9077a 100644
--- a/pymage/internal/build/build_test.go
+++ b/pymage/internal/build/build_test.go
@@ -305,6 +305,42 @@ func TestBuildWithCacheIsConsistentAndPopulates(t *testing.T) {
 	}
 }
 
+// TestEnvPythonPathAccumulates ensures an extra PYTHONPATH (e.g. the app's
+// "/app/src") is appended to the venv site-packages, not substituted for it —
+// otherwise installed dependencies would be unimportable.
+func TestEnvPythonPathAccumulates(t *testing.T) {
+	dir := t.TempDir()
+	wheels := []wheelhouse.ResolvedWheel{mkWheel(t, dir, "alpha", "1.0")}
+	opts := baseOpts(wheels)
+	opts.Env = []string{"PYTHONPATH=/app/src"}
+
+	img, err := Build(opts)
+	if err != nil {
+		t.Fatal(err)
+	}
+	cf, err := img.ConfigFile()
+	if err != nil {
+		t.Fatal(err)
+	}
+	var pythonPath string
+	for _, kv := range cf.Config.Env {
+		if k, v, _ := strings.Cut(kv, "="); k == "PYTHONPATH" {
+			pythonPath = v
+		}
+	}
+	site := "/app/.venv/lib/python3.12/site-packages"
+	if !strings.Contains(pythonPath, site) {
+		t.Errorf("PYTHONPATH %q missing site-packages %q", pythonPath, site)
+	}
+	if !strings.Contains(pythonPath, "/app/src") {
+		t.Errorf("PYTHONPATH %q missing app path /app/src", pythonPath)
+	}
+	// site-packages must come first so installed deps take precedence.
+	if !strings.HasPrefix(pythonPath, site) {
+		t.Errorf("PYTHONPATH %q should start with site-packages", pythonPath)
+	}
+}
+
 func TestInterpreterVersion(t *testing.T) {
 	withEnv := func(env []string) v1.Image {
 		img, err := mutate.ConfigFile(empty.Image, &v1.ConfigFile{Config: v1.Config{Env: env}})
diff --git a/pymage/internal/project/project.go b/pymage/internal/project/project.go
index 1889e84..05ad368 100644
--- a/pymage/internal/project/project.go
+++ b/pymage/internal/project/project.go
@@ -5,6 +5,7 @@ import (
 	"fmt"
 	"os"
 	"path/filepath"
+	"sort"
 	"strings"
 
 	"github.com/pelletier/go-toml/v2"
@@ -105,20 +106,15 @@ func entrypointFromPyproject(pp pyProject, root string) ([]string, []string) {
 		extraEnv = append(extraEnv, "PYTHONPATH=/app/src")
 	}
 
-	if len(pp.Project.Scripts) == 1 {
-		for name := range pp.Project.Scripts {
-			return []string{name}, extraEnv
-		}
-	}
-	if len(pp.Project.Scripts) > 1 {
-		// Prefer a script matching the project name.
-		if pp.Project.Name != "" {
-			if _, ok := pp.Project.Scripts[pp.Project.Name]; ok {
-				return []string{pp.Project.Name}, extraEnv
-			}
-		}
-		for name := range pp.Project.Scripts {
-			return []string{name}, extraEnv
+	// A [project.scripts] console script is the preferred entrypoint, but
+	// pymage copies the app *source* (it doesn't install the project as a
+	// wheel), so the launcher binary the script name refers to does not exist
+	// in the image. Translate the script's "module:attr" target into a direct
+	// `python` invocation instead, which works as long as the package is
+	// importable (it is: via PYTHONPATH for src layouts, or the workdir).
+	if _, target, ok := chooseScript(pp); ok {
+		if ep := scriptEntrypoint(target); ep != nil {
+			return ep, extraEnv
 		}
 	}
 
@@ -132,6 +128,45 @@ func entrypointFromPyproject(pp pyProject, root string) ([]string, []string) {
 	return nil, extraEnv
 }
 
+// chooseScript selects a [project.scripts] entry deterministically: the one
+// matching the project name if present, else the lexicographically first.
+func chooseScript(pp pyProject) (name, target string, ok bool) {
+	scripts := pp.Project.Scripts
+	if len(scripts) == 0 {
+		return "", "", false
+	}
+	if pp.Project.Name != "" {
+		if t, ok := scripts[pp.Project.Name]; ok {
+			return pp.Project.Name, t, true
+		}
+	}
+	names := make([]string, 0, len(scripts))
+	for n := range scripts {
+		names = append(names, n)
+	}
+	sort.Strings(names)
+	return names[0], scripts[names[0]], true
+}
+
+// scriptEntrypoint turns a console-script target ("module:attr" or "module")
+// into an entrypoint that runs without a pre-installed launcher on PATH.
+func scriptEntrypoint(target string) []string {
+	module, attr, hasAttr := strings.Cut(target, ":")
+	module = strings.TrimSpace(module)
+	if module == "" {
+		return nil
+	}
+	attr = strings.TrimSpace(attr)
+	if !hasAttr || attr == "" {
+		return []string{"python", "-m", module}
+	}
+	root := attr
+	if i := strings.IndexByte(attr, '.'); i >= 0 {
+		root = attr[:i]
+	}
+	return []string{"python", "-c", fmt.Sprintf("import sys; from %s import %s; sys.exit(%s())", module, root, attr)}
+}
+
 func moduleDir(root, pkg string) bool {
 	p := filepath.Join(root, strings.ReplaceAll(pkg, ".", string(filepath.Separator)))
 	st, err := os.Stat(p)
diff --git a/pymage/internal/project/project_test.go b/pymage/internal/project/project_test.go
index d1be98b..b26c8b3 100644
--- a/pymage/internal/project/project_test.go
+++ b/pymage/internal/project/project_test.go
@@ -20,8 +20,17 @@ func TestDiscoverExample(t *testing.T) {
 	if filepath.Base(info.LockFile) != "uv.lock" {
 		t.Fatalf("lock = %q", info.LockFile)
 	}
-	if len(info.Entrypoint) != 1 || info.Entrypoint[0] != "example" {
-		t.Fatalf("entrypoint = %v", info.Entrypoint)
+	// The [project.scripts] "example = example:main" must become a direct
+	// python invocation (not a bare "example" launcher, which pymage never
+	// installs).
+	wantEP := []string{"python", "-c", "import sys; from example import main; sys.exit(main())"}
+	if len(info.Entrypoint) != len(wantEP) {
+		t.Fatalf("entrypoint = %v, want %v", info.Entrypoint, wantEP)
+	}
+	for i := range wantEP {
+		if info.Entrypoint[i] != wantEP[i] {
+			t.Fatalf("entrypoint = %v, want %v", info.Entrypoint, wantEP)
+		}
 	}
 	found := false
 	for _, e := range info.ExtraEnv {
@@ -66,6 +75,31 @@ find-links = ["wheelhouse", "/abs/wheels"]
 	}
 }
 
+func TestScriptEntrypoint(t *testing.T) {
+	cases := []struct {
+		target string
+		want   []string
+	}{
+		{"pkg.mod:main", []string{"python", "-c", "import sys; from pkg.mod import main; sys.exit(main())"}},
+		{"pkg:obj.method", []string{"python", "-c", "import sys; from pkg import obj; sys.exit(obj.method())"}},
+		{"pkg.cli", []string{"python", "-m", "pkg.cli"}}, // no attr -> run as module
+		{":main", nil}, // no module -> unusable
+	}
+	for _, c := range cases {
+		got := scriptEntrypoint(c.target)
+		if len(got) != len(c.want) {
+			t.Errorf("scriptEntrypoint(%q) = %v, want %v", c.target, got, c.want)
+			continue
+		}
+		for i := range c.want {
+			if got[i] != c.want[i] {
+				t.Errorf("scriptEntrypoint(%q) = %v, want %v", c.target, got, c.want)
+				break
+			}
+		}
+	}
+}
+
 func mustWrite(t *testing.T, path, contents string) {
 	t.Helper()
 	if err := os.WriteFile(path, []byte(contents), 0o644); err != nil {